®W is about realizing ideas—
Nimble, pitch-perfect, ideas. From the most extravagant future-grade, strategy-driven brand systems, to hyper-focused consumer activations,
®W is thought for hire.
®W is who you engage when you need a mainline injection of fresh, actionable ideas — from safe & smart to the radical fantasy project you've always dreamt of realizing.
Ideas gain traction when partners, projects and goals are aligned with business and brand objectives. ®W specializes in wide-ranging creative ideation, writing, moodboarding, world-building proposal development, and partner resourcing that leads to both alignment and implementation of impactful, memorable and measurable brand launches, re-launches, campaigns and activations.
Photo: Grant Cornett, courtesy of Tiffany & Co.
Our process spans and often spills outside of three territories:
• Brand & Competitor Landscape Analysis
• Trend Reporting & Contextualization
• Stakeholder & Audience Interviews/Audit
• Insight Distillation & Development
• Market Positioning & Dimensionalization
• Social Media Analysis & Reporting
• Opportunity & Challenge Identification
• Brand, Digital, & Social Media Strategy
• Holistic Methodology & Mapping
• Campaign Concepting & Planning
• User Experience & User Journeys
• Brand Voice Development
• Innovation
• Concepting & Treatment Writing
• Moodboarding & World-Building
• Copywriting
• Talent & Collaborator Resourcing
• Brief Writing & Development
• Art Direction
• Content & Messaging Architecture
• Differentiated Channel Adaptation
®W has an extensive background in creative direction and a broad network of top-tier collaborators which can assemble into swat teams to accomplish short or long-term project executions. In addition to our network of vetted, industry-leading talent, ®W is fully adaptive to the most effective way of working for you and your business.
Photo: Kacper Kasprzyk, courtesy Sies Marjan
Sound interesting? Contact ®W
info@r-w.consulting