https://www.r-w.consulting/capabilities daily 0.75 2019-06-24 https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1537556868477-YVX860FVTI5HENEHFUTR/Screenshot%2B2018-02-19%2B12.53.01.jpg Creative Consulting https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1559608262543-73EHC7NJ9U9JLZOFFY1N/Unknown-8.jpeg Creative Consulting ®W is who you engage when you need a mainline injection of fresh, actionable ideas — from safe & smart to the radical fantasy project you've always dreamt of realizing. Ideas gain traction when partners, projects and goals are aligned with business and brand objectives. ®W specializes in wide-ranging creative ideation, writing, moodboarding, world-building proposal development, and partner resourcing that leads to both alignment and implementation of impactful, memorable and measurable brand launches, re-launches, campaigns and activations. Photo: Grant Cornett, courtesy of Tiffany & Co. Our process spans and often spills outside of three territories: https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1520045733534-BYBE0IMS884LXBGF52I0/tumblr_nld9yrDeDM1uno395o1_r1_500.jpg Creative Consulting https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1526607411447-FRHCNMFJT6ESG3H507AB/Screenshot%2B2018-03-03%2B15.01.38bw.jpg Creative Consulting - Research & Analysis • Brand & Competitor Landscape Analysis • Trend Reporting & Contextualization • Stakeholder & Audience Interviews/Audit • Insight Distillation & Development • Market Positioning & Dimensionalization • Social Media Analysis & Reporting • Opportunity & Challenge Identification https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1561394014903-XQMG4TJBE8HUT2OUQ5V0/Screenshot+2019-06-24+12.31.06_BW.jpg Creative Consulting - Strategy • Brand, Digital, & Social Media Strategy • Holistic Methodology & Mapping • Campaign Concepting & Planning • User Experience & User Journeys • Brand Voice Development • Innovation https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1526680415749-FBGPZAFCFSCLCUGOPEZB/tumblr_mw4i4uOU721qgbi8io1_500.gif Creative Consulting - Content • Concepting & Treatment Writing • Moodboarding & World-Building • Copywriting • Talent & Collaborator Resourcing • Brief Writing & Development • Art Direction • Content & Messaging Architecture • Differentiated Channel Adaptation https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1526913921549-6TVYQC9UQ7XPVS2QPT8M/2x4_SiesMarjan_EmailInvite_160120_Final-1006invert.jpg Creative Consulting - Follow Through ®W has an extensive background in creative direction and a broad network of top-tier collaborators which can assemble into swat teams to accomplish short or long-term project executions. In addition to our network of vetted, industry-leading talent, ®W is fully adaptive to the most effective way of working for you and your business. Photo: Kacper Kasprzyk, courtesy Sies Marjan https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1559603035428-E2TWPQPN2ARAPIJTN7I9/YSL_SOCIAL+%281%29.png Creative Consulting https://www.r-w.consulting/ryan-weafer-consulting daily 1.0 2018-06-02 https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1520111298677-FVWMJ0HZ0714PTABQ2GZ/ACR109028.jpg ®W CONSULTING / RYAN WEAFER https://images.squarespace-cdn.com/content/v1/5a99f5d025bf027bcd56ab58/1527949457498-2VWJWHSFJE9ZC0CK0YE0/button3.jpg ®W CONSULTING / RYAN WEAFER https://www.r-w.consulting/decode-creative-inheritance daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.r-w.consulting/apprentice-branding daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330445-7K8KETI0WJ2IMQ5NER6Z/portrait-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457571330452-ZJ2K87L6OPNA8B9K2AUZ/portrait-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551905845-8Q8COW9KYCC3SN76IGAZ/split-black-white.jpg Apprentice Branding - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493075-U3CC0V6PUQG4I9THLXWB/square-split-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg Apprentice Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg Apprentice Branding https://www.r-w.consulting/kipp-harbor-times daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.r-w.consulting/the-finance-pulse daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.r-w.consulting/a-berlin-guide daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.r-w.consulting/morale daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.r-w.consulting/ethics-review daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.r-w.consulting/pinterest daily 0.75 2019-10-18 https://www.r-w.consulting/contact-york daily 0.75 2025-05-12 https://www.r-w.consulting/about-york daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://www.r-w.consulting/press-york daily 0.75 2025-05-12